Co-design combines data, empathy, and creative thinking into a commercial and compelling whole.
The strongest brands and innovative services are built from a deep understanding of people and their behavior at the core of the business. At Kaimana, we believe that brands that find meaning can inspire people, positively impact society, and succeed commercially.
Competitive business requires collaboration and new approaches in an ever-changing environment. That’s why we developed Kaimana’s co-design model, which solves real challenges in business, service development, and branding in a systematic, inspiring, and engaging way.
Our ideology combines data, empathy, and creative thinking into a commercial and compelling whole. It inspires our clients and us to find a more significant meaning and vision for the dream state that guides all operations. We combine design with commercial communication and technology solutions that holistically benefit the brand, business, people, and the environment.
Feel free to explore our freely available co-design thinking, and don’t hesitate to contact us. We’re here for you.
Co-design is primarily an approach to design that enables solutions that create the most significant possible value for all parties involved. Co-design has several identified benefits that increase competitiveness:
01
Shared language and cultural change
A shared language supports meaningful collaboration in cross-functional teams and between us,…
A shared language supports meaningful collaboration in cross-functional teams and between us, our clients, and our stakeholders. Co-design encourages creative, customer- and solution-focused thinking, where the best idea can come from anyone. It also increases transparency in design, which engages participants in the project.
A shared language supports meaningful collaboration in cross-functional teams and between us, our clients, and our stakeholders. Co-design encourages creative, customer- and solution-focused thinking, where the best idea can come from anyone. It also increases transparency in design, which engages participants in the project.
02
Strategically correct objectives
It is worth taking the time to love problems and opportunities. Our…
It is worth taking the time to love problems and opportunities. Our co-design model guides us to ask the right questions and solve the right challenges, resulting in the greatest possible commercial impact.
It is worth taking the time to love problems and opportunities. Our co-design model guides us to ask the right questions and solve the right challenges, resulting in the greatest possible commercial impact.
03
More meaningful services
Co-design challenges us to look at the world around us in a…
Co-design challenges us to look at the world around us in a bigger picture and to think about business opportunities from unexpected perspectives. It actively engages different stakeholders and ensures that the result meets the genuine needs of the target audience.
Co-design challenges us to look at the world around us in a bigger picture and to think about business opportunities from unexpected perspectives. It actively engages different stakeholders and ensures that the result meets the genuine needs of the target audience.
Dive deeper and explore diamonds
Love the problem
Make choices
Find meaning
Create solutions
Continue growth
Love the problem
We challenge ourselves to think bigger and seek solvable challenges. We are interested in trends, data, and the target audience’s thoughts and behaviors. High-quality research and analysis enable the formation of clear strategic insights. This stage includes:
Target audience segmentation and analysis
Competitor and brand image analysis
Trend analysis and social media monitoring
Make choices
After compiling a solid knowledge base, we define the goals and a clear direction for the implementation phase together. We make choices that clarify the desired goal and the roadmap toward it. This stage includes:
Definition of the ideal state and a phased transformation journey
Brand and business positioning
Short and long-term goals and metrics
Find meaning
Once strategic choices have been made, we remind ourselves of why we do what we do – what is the inspiring, business-beyond purpose that guides us in creating solutions? We share the meaning concept at three levels, appealing to different audiences and forming a greater meaning together:
Create solutions
We have defined the challenges, goals, strategic choices, and inspiring direction. It is time to unleash creativity. In the solution phase, we create, for example:
Creative concepts, service concepts and prototypes
Campaign plans and brand elements
Choices towards goals (e.g., overarching themes and core messages)
Continue growth
We care about our customers’ business development and are genuinely interested in the numbers and the results of the work done together. Therefore, we invest in measuring outcomes and continuous data analysis in the spirit of growth hacking. It helps us make discoveries, optimize content, and generate new ideas. The growth phase includes, for example:
Optimization and testing plans
Dashboard and comprehensive reporting
Responsibilities to react to different ideas and experiments across various channels
Tools and canvases for design
Applying co-design thinking is condensed into practical canvases that can be used in various settings, such as meetings, workshops (e.g., using Miro), and design work. The right tools ensure that all relevant perspectives are taken into account. They guide you to ask the right questions at the right time and help you find clear answers.
Dream scenario
Goals
Target audience
Competition field
Co-design scales to fit your needs
Our co-design model is flexible and scalable to fit your needs, whether for year-long collaborations, individual projects, or agile design sprints. It is excellent for commercial communication, brand development, innovative service design, creative campaign planning, and first-rate web services implementation and development.
Co-design is an easy-to-adopt method with its tools, and it can be taught to different levels of the organization, from executive teams to expert teams.
Do our thoughts meet regarding creative problem-solving? Contact us with your ideas for collaboration.
